There’s no escaping from the fact that social media plays an important role in today’s society. Approximately 1 in every 4 people around the world are using social channels such as Facebook and Instagram – that’s 2bn people!
It’s therefore no surprise that due to such global reach that these platforms have turned into a precious resource for companies. You may not be tweeting, sharing images on Instagram or posting funny cat videos on YouTube but the majority of your audience are.
And this is where we come in, successful social media marketing requires a greater understanding than simply adding content to a channel. Posts require research, optimization and analysis as there are no one size fits all solutions. Dedication and perseverance are the order of the day.