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Sapori Italiani – Pasta Sauce Selection

Italian food manufacturer: Sapori Italiani

New packaging for their range of pasta sauces

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Objectives

The brief was to deliver traditional Italian style food packaging, that was conventional and modern looking.

Accomplishment

We opted against using bright & bold colours and instead we went with softer palette as we felt this gave us a more rustic look and gives the impression it comes straight from a local Italian farm. We used a cursive font to give the product a traditional look and feel. The challenge was to give it a modern feel whilst emitting a traditional essence and we love the result.

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